One more indictment of the poor old hard copy printed book.

While the world thinks it is reading on Kindles, iPads, and various other computers… and we all know that isn’t reading, it is just “viewing” text… the publishing industry is following the digital craze as rapidly as it can. Of course, the idea is to remain in business and profitable…

This is informational… not to be construed or imbued with emotion. The book as we all know it, may well go the way of other antiques, but like them, collecting may help to save them.

We all know what has to be done to save the industry and yet, I still see far more purchase of hard copy than eBook… I read the stats and say that a $30 hard copy of a novel is one thing… a $30 informational handbook is something else. For pure information, people want paper. For saving money for fun reading, they seem to want digital data.

This is a huge topic and one of the most serious if not the most serious in our business… so my breezy treatment is intended just to get you thinking and reading the linked article. I will have much more to say about this in the very near future… But my clain remains the same…avoid this opportunity much longer and you will be out of business sooner than you think.

http://today.msnbc.msn.com/id/42382278/ns/today-today_tech/from/toolbar