First we will review the company’s Strategic Plan and listen carefully to what will best fit based on financial, subject, market, distribution, and other factors. Then, a proposal outlining the look of the ideal acquisition is prepared.
In the marketplace, one key (there are many) to a successful acquisition is in the buyer’s ability to achieve synergies with the newly acquired company. The speed and amount of cost savings, increased revenues, and common expense reductions frequently turns an otherwise average acquisition into explosive growth and high margin profitability for the combined enterprise.
Synergies take place in other areas as well: a strong marketing or graphics team, solid Special Sales capabilities in specific subjects, compatible customer lists (a pro choice and an evangelical publisher may be dealing with the same topic, but they are unlikely to have compatible customer lists), expansion into new and related topic areas and/or new and related markets.
To pinpoint and highlight these synergies, NPL will prepare an outline, once a specific acquisition is in mind, of potential synergies and the internal process it will take to achieve them. Factors such as cross-sell, line upsell, combined customer approach, print run efficiencies, combined administrative expense reduction, and the like all add to the bottom line of the new enterprise. It is the structured approach to ‘capturing’ these benefits that turns a three year hopeful ‘return on investment’ plan into a confident two year real ‘return OF investment’ achievement.
We can also help you acquire a company in Canada or in Europe, if that is your plan. We are ‘plugged in’ to the Canadian publishing market, which is extremely small by U S standards, and operates under some different rules and considerations, through our presence in Montreal.
NPL can aggressively seek out acquisition potentials, or simply add your information to our “Buyer’s Database”, and notify you each time an appropriate candidate becomes available, depending on your situation and requirements.
If you would like us to locate and help you acquire a company, contact us. Don’t postpone the discussion, or tell yourself that all the good publishers are advertised for sale and you’ll find them. Read our philosophy about acquisitions and growth, then contact us immediately.