Publishing Consulting Services
NPL Publishing Consultants provides consulting services to small and mid sized publishers in Strategic Planning, Brand Development, Transition to Electronic Publishing, Marketing, Profitability, and Turnaround Situations.
A Strategic Plan covers four broad questions and answers.
The answers, carefully reviewed and analyzed, provide your company with the roadmap to success.
What is your mission? (What is your publishing goal?)
What is the editorial plan? (The publishing side.)
What is the financial plan? (The business side.)
What constitutes success? (Is there an exit strategy?)
“Brand Development” is a simple concept. There are dozens of automobile makers – but only one Rolls Royce – and only one Honda. Each conjures an image, a brand, of expectations.
There are many fine large and small “self help” publishers – lots of them, in fact. So how does a self help publisher distinguish itself as a leader, one of the top players, a name synonymous with self help? Through “branding”. It doesn’t have to be expensive, and the returns on this strategy are usually geometric, growing year after year. Before long, once your brand is in place, name authors, distributors, and possible suitors will all be anxious to associate with your brand.
NPL brings expertise to many phases of publishing:
In addition to Marketing solutions, we provide Sales solutions: in bulk, private label, and special sales solutions. We perform detailed analyses to root out additional and hidden Profitability centers. NPL also creates innovative financial programs to help struggling companies through Turnarounds.
The transition to Electronic or web based publishing and Internet based marketing and sales is a difficult one for many publishers. Traditional publishing has been the ‘program’ for years; the Internet is a grand and mysterious place with millions of companies vying for billions of eyeballs, and revenues. Your foray may be as basic as a comprehensive website ot as complex as charging for eBooks, databases, and/or technical content.
Consulting work is done on a written proposal basis, either by the hour, or by the project.
We can work with you on a limited, small press budget; a three year sell-out plan; or a major dollar strategic plan and implementation designed to capture your marketplace completely. We show you how it is done, with hands on experience.
There is no cost or obligation for our initial discussion. All information is kept strictly confidential.
You’re ready to take that next step? Contact us today!
Learn more about our philosophy on publishing.